Brightcove have just published an excellent whitepaper on 5 keys to successful online video.
The 5 keys are :-
- Create Context This refers to label and tag the videos to help with searching)
- Encourage snacking (displaying related videos around the main video)
- Produce for the Medium (i.e. short form content, bearing in mind not all genres are equal)
– Av length is 2.6 mins
– Less videos provide fictional narrative and drama, more at news, paparazzi video, individual personalities
- Use Internet Distribution
- Allow consumers to embed your videos
- Organise syndication with internet video distributors
- Monetize (for non branded sites)
- Need to thinking through how to integrate 15 sec pre-rolls
- For Brands .. the creation of 15 sec pre-rolls is an important strategy
With video becoming more and more popular as a medium, brands have a unique chance to join the conversation, sharing valuable content about related topics.