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Brightcove have just published an excellent whitepaper on 5 keys to successful online video.

The 5 keys are :-

  1. Create Context This refers to label and tag the videos to help with searching)
  2. Encourage snacking (displaying related videos around the main video)
  3. Produce for the Medium (i.e. short form content, bearing in mind not all genres are equal)
    – Av length is 2.6 mins
    – Less videos provide fictional narrative and drama, more at news, paparazzi video, individual personalities
  4. Use Internet Distribution
    -  Allow consumers to embed your videos
    -  Organise syndication with internet video distributors
  5. Monetize (for non branded sites)
    -  Need to thinking through how to integrate 15 sec pre-rolls
    -  For Brands .. the creation of 15 sec pre-rolls is an important strategy

  • With video becoming more and more popular as a medium, brands have a unique chance to join the conversation, sharing valuable content about related topics.

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