MSNBC have released a NewsWare site, which provides an interesting news spectrum which can also be customised into a widget to embed on your blog, social network profile, or desktop.
The news experience includes this spectrum which is very engaging.
There is also a Newsblaster tool which lets you read the news while you are playing an online game.
To promote this feature, MSNBC setup the world’s first interactive cinema crowd game.
Cinema goers became human joysticks as the collective crowd body movement controls the functions of a game controller.
NBC New’s social education iCue site is also mixing news videos with study guides and educational games in what they hope will satisfy Generation Y’s shorter attention span.