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Want to know what your face would look like wearing a certain type of make up .. without touching your face?  Well you could always summon up a magin mirror with the words “Mirror Mirror on the Wall, show me my face with make up all”.

And if that doesn’t work, you can head off to the Takashimaya department store in Tokyo and use their Digital Cosmetic Mirror.

The Digital Cosmetic Mirror lets store patrons test makeup and recommendations without actually applying anything to their skin.

Customers begin by allowing the mirror’s camera to scan their face, generating a set of customised recommendations. Using the device’s touch-screen interface, they can then ask to see specific types of makeup on their face, and the mirror paints those products on virtually and in real time. Different colours and formats can be applied and removed with the touch of a button, and consumers can print out ‘before’ and ‘after’ photos of the looks they like best.

Cleverly, the printout includes purchase information which no doubt helps drive sales of the brands on offer.

This video gives you a closer look.

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